task 2

‘Digital media has changed the nature of media products and the ways in which we consume them.’

Who do you think benefits most – audiences or producers?

The way in which we consume media has changed because now there is more technology around us. This benefits both the audience and the producers in a different way. It benefits the audience because it is easier for the audience to access it now.

It was not easy for the audience to access news everywhere before. New was mainly shown at 10 or people would mostly buy newspapers. Now it is different as news is available everywhere. People can access online, on their phones, apple have even launched an iPad which is specifically designed for reading which includes online newspapers and news corporation are also launching ‘the daily’ which is a online news designed just for iPad. However this can be a downside because the producers are not making enough money as the audience is not buying newspapers and are going online to get the news. Although it can be a benefit for the audience, as they are getting news for free and also it saves them time as they can access it whenever they want.

Audience can now receive news and other media products on their phones such as Blackberry and iPhone users as they are more advanced and this make it easier for the audience to access it anytime and anywhere. This makes the audience more powerful as they are in control of when and where they want to consume a media product. However it can help the producers as well as the audience because the producers can charge the audience for reading the news or accessing the online news.

Although what and how the audience consume a media product depends on the institutions as they are in charge of how the audience will be able to receive news etc. This means that the institution is in control of how the audience get their products and so the theory of Marxism applies because the audience do not get all of the control. Audiences can also be able to access social networking sites such as facebook and twitter and others. This means the audience can go on site using the internet on their phones with a click of a button